Three ways to know if you’re lying to yourself in your strategy
I’ve often felt that you can boil strategy down to an attempt to simply be as honest as possible. About your business. About yourself. About
I’ve often felt that you can boil strategy down to an attempt to simply be as honest as possible. About your business. About yourself. About
One of my concepts that long time readers will be familiar with is this: Strategy is optional. It really is. You don’t have to do
A privilege of my position (albeit a slightly dubious one), is that I get to see a lot of strategies. People often send them
You’ll only really understand strategy when you understand this: It’s a universal pattern It’s not a piece of technical knowledge, it’s not something invented, it’s
Is “strategy” the shittest word in business? No! Although it is indeed misunderstood, and although it’s used to cloak all manner or useless jargony guff,
Generally I’m very careful not to talk about advertising. It’s dangerous – for me especially. On a business level, I have to make sure that
“The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas.” – David Perrell We all
The last person who should be the judge of whether you have a strategy is you. Everyone has a strategy in their head. Or at
The other day, I did a post about how pointless it is to argue about definitions of terms like “strategy”, and how it’s better instead
If I could select one single idea from my body of work which I think is the most powerful and transformative it would be this:
To be frank with you, I don’t really say anything new in these “news”letters. New to you possibly, but not new to the world at
Look, I happen to think that “woo-woo” works. By which I mean tapping into esoteric, mystical, even spiritual forces for the purpose of developing strategy.
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